Urban Massage Acquires Freauty


LONDON – 20 February 2018. Urban Massage, Europe’s leading on-demand massage brand, today announces the acquisition of Freauty, the online beauty and wellness marketplace. 

The acquisition, which comes alongside an expansion of the corporate team, will help cater to more businesses looking to offer wellbeing perks to their staff. As part of the sale, Urban Massage will take on Freauty’s corporate clients which are multinational companies from the banking, legal, marketing and consultancy industries. 

Jack Tang – CEO, Urban Massage – says “We’re always looking to work with like-minded brands to help people include wellness rituals – like massage – into their busy urban lifestyles. Freauty have already created great traction in the space and we’re excited to expand our corporate relationships with this acquisition.” 

Kit Chong – CEO, Freauty – says “Over the past two years we have been leading some of our own acquisitions and growing our home and corporate client bases. I’m delighted to be on the other end of the acquisition and look forward to helping Urban Massage to expand their global business.”

Orlando Agrippa – lead investor at Freauty – says “We have seen some of the largest sets of strategic partnerships and consolidation in the market in the last 12 months. Where like-minded firms are getting together to really deliver stronger customer value and services and this is no exception. We are truly delighted to not only provide shareholder returns but to also ensure a fully joined up B2B offering with Jack and his team.”


Visit www.urbanmassage.com or www.freauty.com

For images or quotes please contact: press@urbanmassage.com


Founded in 2014, Urban Massage is the on-demand app with a mission to democratise wellness and help people combat the pace of a busy urban lifestyle. From just £49, customers can choose an expert therapist and book one of 11 massages to enjoy in the comfort of their home. Urban Massage is currently available in five cities across Europe London, Manchester, Birmingham, Paris and Vienna and is backed by some of London's leading VC firms. 


Freauty is a dedicated marketplace for beauty and wellness professionals, enabling customers to find and book professionals near them. The Freauty group owns CitySwish and Zeebba, which deliver high-end beauty, massage, hair and makeup services to customers at their home, office or hotel.